Thursday, September 4th 2025 at 12 pm EST

Attracting Leads At School Visits - What’s New For 2025

This session we cover:

  1. The exact talk tracks to compel students to connect with your organization - regardless of whether you're recruiting music majors, non-majors, or both
  2. How to craft an irresistible offer - we've included the top 10 real-world examples you can try at your next visit
  3. Tips for capturing more prospective students in less time
  4. Which Musicwindow features to use for your unique situation with step-by-step instructions

Bonus Content:

  • How to understand which recruiting venues are bringing you the most prospects to help inform future recruiting decisions

Thursday, September 11th 2025 at 12 pm EST

Running a Music Major for a Day that Converts

The topics we cover will be relevant whether your organization has an already-established Music Major For A Day program or you are just getting started.

This session we cover:

  1. The top experiences that music schools and departments are including in their Music Major For A Day agenda to help you build-from-scratch or revamp your agenda for the upcoming recruiting cycle
  2. How to adapt the format of the event to match the volume of students coming to your campus (for both small programs and large)
  3. How to save time in managing private lesson sign-ups, rehearsal shadowing, and tour scheduling
  4. How to message and communicate these experiences to build excitement with attendees
  5. How to collect richer data about your attendees before and during their visit (that can be used to convert them to becoming your student)

Thursday, October 2nd 2025 at 12 pm EST

Collecting Student, Faculty, and Alumni Stories That Inspire

Turn authentic voices into powerful recruiting content.

This session we cover:

  1. The best opportunities to capture stories (events, auditions, concerts).
  2. New for 2025: Our low-lift process that guarantees a collection of videos without having to hire a marketing team
  3. How to package your newly collected content into digital brochures that connect emotionally with prospects.
  4. Build a sustainable library of recruiting content that keeps working for you year after year.

Thursday, October 9th 2025 at 12 pm EST

Expanding Your Lead Pool with Quizzes

Gen Z students ignore boring forms. If you are not using quizzes in your recruiting, you are missing out on opportunities. Fun, interactive, self-discovery experiences attract more students because they provide more value.

You'll learn how to:

  1. Plan and launch an interactive quiz (e.g. “Which Music Major Fits You?”) that generates new leads.

Thursday, October 16th 2025 at 12 pm EST

Concert Insider

Join us as we walk you through the perfect concert insider campaign.

This session we cover:

  1. How to match your events to your prospective students’ interests (ie. targeting your jazz events to students who like jazz)
  2. Follow up with high school seniors to get them onto campus for a performance

Thursday, October 23rd 2025 at 12 pm EST

Driving Scholarship Applications and Auditions

This session we cover:

  1. Building a brochure that makes scholarship / financial aid opportunities clear and compelling.
  2. Use urgency around deadlines to drive more students to apply and audition.
  3. Monitor engagement in PeopleStream to identify high-value students in real time so you can effectively convert students who have a real interest

Thursday, December 4th 2025 at 12 pm EST

Holiday Campaigns that Nudge Students Toward Auditions

Stay top-of-mind during a critical family decision period.

This session we cover:

  1. Creating a “Top 5 Reasons to Audition” brochure that sparks action.
  2. Sending a holiday greeting campaign that feels warm, personal, and memorable, to keep your program top-of-mind.
  3. Re-engaging your network of high school music directors to keep your audition schedule top-of-mind

Thursday, January 8th 2025 at 12 pm EST

Auditions & MEA Conferences

This session we cover:

  1. Automate audition reminders and confirmations so students show up prepared and energized
  2. Build an audition prep brochure that positions your organization as a leader in the student’s mind
  3. The process, messaging, and tools to capture new leads at MEA events
  4. Using a process called “spearfishing” to convert your leads into engaged prospects who are primed to sign up to audition

Thursday, February 5th 2025 at 12 pm EST

Building Yield Campaigns that Win Admits

Strategies to move admitted students from “maybe” to “I’m in.”

This session we cover:

  1. The top converting brochures to include in a yield campaign
  2. The messaging to use in your yield campaign - text messages and emails - that’s compelling without sounding pushy.
  3. Using a process called “spearfishing” to convert your leads into engaged prospects who are primed to sign up to audition
  4. Equipping your faculty with personalized outreach that attract replies from prospective students

Thursday, March 5th 2025 at 12 pm EST

Nurturing Admitted Students Through Decision Season

Personal touches that help students choose your program over the competition.

This session we cover:

  1. Importing and segmenting admitted student lists into Musicwindow for targeted outreach.
  2. Run “We’d love you here” campaigns that feel personal and welcoming.
  3. Connect admitted students (graduating high school in 2026) with current students through digital brochures and stories.
  4. Use 1:1 nudges to tilt students’ decision making in your favor

Thursday, April 2nd 2025 at 12 pm EST

Defeating The Summer Melt

The National studies show that 10–20% of deposited students never make it to the first day of classes. In music programs, this “summer melt” is especially costly, as departments lose not only enrollment but also ensemble members. In this webinar, we’ll share how to use Musicwindow to keep deposited students engaged, supported, and excited so they actually show up in the fall.

  1. Send automated welcome brochures the moment a student deposits to create an immediate sense of belonging.
  2. Launch an outreach program with student ambassadors, connecting deposited students with peers who make them feel part of the community.
  3. Use Musicwindow’s virtual Q&A bot to guide students through summer questions and keep the conversation alive.
  4. Spot at-risk students through engagement data and know when it’s time to pick up the phone before they disappear.

Past Webinars

Thursday, August 28th 2025 at 12 pm EST

Driving Attendance to Your Fall Events

How to turn your fall calendar into a recruitment engine.

This session we cover:

  1. Identifying your top-priority events that will drive your end recruitment results
  2. Promoting your events across every touchpoint to maximize attendance.
  3. Using events as a hook to engage high school directors and their students.
  4. Managing and organize event registrations through Musicwindow (without drowning in admin work)

Bonus Content:

  • Looking ahead: How to set up your audition sign-up form and have every event registration direct students toward auditioning.

Increase Inquiries With This Modern Style Of Information Gathering

The traditional request-for-information form (where a student merely fills out a series of fields), it a severely outdated concept. This especially holds true when trying to engage with digital-native Gen Z. Learn the keys to getting your recruiting materials into the year 2025 so that you connect with more students and create a more immersive digital experience that emotionally connects.

How To Use A Quiz To Grow Your Funnel

Students ignore boring forms. If you are not using quizzes in your recruiting, you are missing out on opportunities. These fun, interactive, self-discovery experiences attract more students becuase they provide more value and therefore and differentiate your organization from the competition.

Collect More Video Stories

Struggling to Create Enough Content? Your Students Are Already Creating It. Your best content is already happening—in practice rooms, during campus tours, and at events. Video Stories captures these moments directly from your students when the energy is high, turning them into a library of high-converting videos that builds trust with prospective students. Gain an easy-to-use process to collect more stories from your students to 10X the impact of your outreach.

Finding Prospective Students - Increasing Results From Your Website

The messaging, layout, offerings, and calls-to-action on your website make all the difference in compelling prospective students to take the next step. This webinar we will take you through everything we've learned from real-world testing with Performing Arts departments.

Texting With Prospective Students That Gets Replies

If you've ever messaged a potential student and were disappointed that they didn't reply back, the good news is, this can be solved with your messaging approach. We take you through examples of messages that are unlikely to get replies, and show how the conversation can be improved to cause the potential student to want to reply back.

Increase Yield With Musicwindow's Slate Integration

If your university's Admissions office uses Slate, this webinar will be of interest. We cover the top 3 ways to enhance your outreach to prospective students who are currently in the Admissions office's process, to effectively convert students who have indicated interest, into an audition, event sign-up, and ultimately a new enrolled student.

Personable Recruiting Conversations Happening 24/7

Communicate with a range of audiences including prospective students, current students, parents, your fan base, alumni, and high school directors, without you or staff having to lift a finger.

The 3 Critical Recruiting Touchpoints Surrounding Your Events

The communications surrounding your events (ie. festivals, clinics, camps, workshops, honor band, competitions, visit days), play a significant role in driving your overall recruitment outcomes. This webinar will show how successful departments are using Musicwindow before, during, and after their events to drive more engagement that converts into higher enrollment.