PROBLEM
Whether it's attending an event, scheduling a visit, or starting an application, students often lose momentum. Without high-touch follow-up, many interested prospects simply drift away.
PROBLEM
Students are paying less and less attention to traditional email outreach - but most departments don’t know what the alternative is or how to stand out.
PROBLEM
Each prospective student has a unique instrument, talent area, background, interests, but your communications treat them the same. Generic messages fail to inspire action.
PROBLEM
You’re investing time traveling to high schools, but there’s no system to effectively convert those interactions into a steady stream of leads and follow-ups.
PROBLEM
Instead of guiding students forward, your department website is cluttered, outdated, or confusing - causing interested visitors to drop off without taking action.
PROBLEM
Your applied faculty and ensemble directors want to help recruit (and they can be your most effective asset at winning over a potential student), but don’t have the tools to connect with prospective students in a way that’s personal, effective, and trackable.
PROBLEM
Without visibility into who’s interacting with your materials, you miss out on your best prospects. Follow-ups are mistimed or don’t happen at all, causing you to lose touch with high-quality musicians.
PROBLEM
You don’t have reliable insight into what students are actually interested in - like which ensemble, instrument, or program - and that makes meaningful follow-up (that doesn't sound like a marketing campaign) nearly impossible.
PROBLEM
We are in a content world. Gen Z needs compelling content to get excited to take a next step. But your best materials are scattered, old, or hard to find when you need them.
PROBLEM
Handing out flyers or brochures doesn’t cut it anymore. Students toss them or forget them, and there’s no way to re-engage them afterward.
PROBLEM
Static, administrative-looking RFI forms fail to hook students. Without engaging experiences or a compelling reason to fill them out, prospective students do not fill these out.
During this focused session with our recruitment experts, we will cover:
Contact
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Ypsilanti, MI 48197
+1 248-410-1667
Would you like to join our growing team? hello@touchpointlabs.io